The most important factor driving innovation is a company’s internal culture

New ways of measuring innovation points to internal company culture as one of the lead factors in defining a company as innovative.

I know there has been discussions weather beanbags and such could spur the innovative culture in a company - which it still can't !! But rather it's the overall mindset of the people working in that company which defines the culture.

This is also interesting when it comes to talking about idea-generation and management systems such as Dell's Ideastorm and Idéoffensiv - a danish county's idea generation tool made by Socialsquare.

Because one thing is setting up the physical collection of ideas from various sources, another is actually qualifying those ideas into use full information and in turn projects/solutions.

This is where the culture of the company comes to play - if the ideation is not supported in the company, a lot of ideas won't make the difference. They have to be matured...


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Passive and Active Creativity

In the September 07 issue of Report 103 is a very interesting article on creativity. For many creative involved people, this might seem as just a precision of something they all ready know, but I especially like this paragraph:

Although the exact process is not clear, it seems that the biochemical process of the brain restructures memories before storing them during the night. This restructuring most likely allows our minds to see problems in new ways and so bring new solutions to them. (Ref: http://www.cnn.com/2004/HEALTH/01/21/sleep.creativity.ap/index.html)

As stated in the article - sleeping on a problem is not exactly new, though this gives me a clue as to why i often describe my "most creative" period as being in the shower each morning.

The article also touches another interesting creativity-issue - the space or beeing-space. Getting out and about, changing the setting in which you think is a powerful but yet overlooked tool in today's company culture. (No IKEA been bags is not enough - an article about where your ideas come from in Danish)