18.12.06

Shopping bag for the fast and indecisive




This idea actually started out as an idea for the shops in airports (tax-free).
The reason is that every time i saw something about airport security on TV, I saw people having to leave behind newly bought shampoo's, deo's and parfumes, only because they didn't have it in a clear plastic bag for the security to check.

The initial idea was that each of the tax-free shops where to offer a bag with content of your own choice, for a specific price. The bag would be laminated shut before leaving the store, thus preserving security. A simple way for the stores to sell more, for the customers to get the things with them home, and for the airport to address the security issues.

I think by now some variation of this idea is implemented...

Some weeks later i had the idea as i often get them, while talking about something else...

For a long time, supermarkets have tried to create ready packed dishes for the stressed and single population in a non-fast food kind of way. They did this by packing the ingredients into trays along with the receipt. This is a good but unfortunately expensive way to ease the consumers daily life.

A lot of people go to supermarkets on the way home from work, without a groceries list, and without know what they are looking for.

I combined the airport bag idea and this ready packed dishes into 2 different versions on an idea, the second actually provided by my mother - thanks mom!

OK, the first idea was to have the supermarket create a number of bags, each with a dish printed on one side. The print should contain something like: name of dish, picture, approx. price, approx. time to make and the most important a list of groceries. The other side should have the receipt for the dish printed.

When entering the supermarket you could then choose a bag from a wall of bags. Choose the bag which best suits your likings for that day. Weather it be the dish it self, the time it takes to make it or the price you choose from, the bag then helps you quickly find the ingredients for that dish in the store.


Now the second idea, or development of the first one, is to all ready have the dishes prepacked into a plastic bag - located in a cooler. This way you wont have to shop around the shop for those things, but only the additional everyday goods you also might buy. What separates this idea from the pre-packed dishes we already know is that this one uses the ordinary shelf-products all ready in store and there for is much less expencive to implement and sell.

No comments:

youComment

If you have any input to any of the stuff you read on my blog, please let me know in the comments or -

Chat with me