11.9.07

The most important factor driving innovation is a company’s internal culture

New ways of measuring innovation points to internal company culture as one of the lead factors in defining a company as innovative.

I know there has been discussions weather beanbags and such could spur the innovative culture in a company - which it still can't !! But rather it's the overall mindset of the people working in that company which defines the culture.

This is also interesting when it comes to talking about idea-generation and management systems such as Dell's Ideastorm and Idéoffensiv - a danish county's idea generation tool made by Socialsquare.

Because one thing is setting up the physical collection of ideas from various sources, another is actually qualifying those ideas into use full information and in turn projects/solutions.

This is where the culture of the company comes to play - if the ideation is not supported in the company, a lot of ideas won't make the difference. They have to be matured...


Read the whole article on Innovationtools


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